Telstra SWOT Analysis

Telstra, originally Telecom Australia was established in 1901 by the Postmaster Generals Department to manage all domestic phone services. Telecom Australia continued to be operated by the Postmaster Generals Department until 1975. In 1989, Telecom Australia became the official Telecommunications Corporations for all domestic and international telephone services. On the 1st of July 1995 Telecom Australia changed their name to Telstra for the purpose of differentiation from other global telecommunications companies.Telephony, broadband, hosting, directory and pay TV services. The company also provides ICT services to small and medium corporations, large organizations and government. It offers internet services, value added services and content services under the brand BigPond (bigpond. com). The company offers FOXTEL pay TV through its network. Its advertising and information services including White Pages, Yellow Pages, Trading Post, whereis and City search are offered through wholly owned subsidiary, Sensis.It also offers wholesale services to other carriers, carriage service providers and internet service providers. The â€Å"Telstra Corporation Limited† (Telstra) is the primary telecommunications supplier of Australia and the southern Pacific region. Telstra have spent 4 years of preparation, 2 years of project implementation and over $1. 5 Billion AU to design, build and provide a fully national IP network. This fully integrated network is known as the Telstra Next IP & Next G networks (Next networks).The business drivers for Telstra to implement the Next networks has come from Governments, large Enterprises and small businesses and their need for a standard fully integrated, more scalable, more reliable, better performing and more secure platform that connects technologies and business practise. Telstra recognised this need and have made a multibillion dollar investment to transform the already offered networks into the Next networks to enable them to support applications that will work through fixed lines and wireless networks across the whole of Australia.This flexible capability is known as â€Å"Next Dimension Telstra Corporation is one of the leading telecommunications company in Australia. The company offers mobile and fixed telephony, broadband, hosting, directory and pay TV services. It also provides information communications and technology (ICT) services to small and medium corporations, large organizations and government. The company primarily operates in Australia.It is headquartered in Victoria, Australia and employs about 45,220 people. The company recorded revenues of A$25,029 million ($22,080. 3 million) during the financial year ended June 2010 (FY2010), a decrease of 2. 3% over 2009. The operating profit of the company was A$6,501 million ($5,735. 1 million) in FY2010, a decrease of 0. 9% over 2009. Its net profit was A$3,940 million ($3,475. 8 million) in FY2010, a decrease of 3. 3% over 2009.