What Literature Can Teach Us

What Literature Can Teach Us Literature is a term used to describe written and sometimes spoken material. Derived from the Latin word  literature  meaning writing formed with letters, literature most commonly refers to works of the creative imagination, including poetry, drama, fiction, nonfiction, and in some instances, journalism, and song.   What Is Literature? Simply put, literature represents the culture and tradition of a language or a people.  The concept is difficult to precisely define, though many have tried; its clear that the accepted  definition of literature is constantly changing and evolving. For many, the word literature suggests a higher art form; merely putting words on a page doesnt necessarily equate to creating literature. A canon is the accepted body of works for a given author. Some works of literature are considered canonical, that is, culturally representative of a particular genre (poetry, prose, or drama). Literary Fiction vs. Genre Fiction Some definitions also separate literary fiction from so-called genre fiction, which includes types such as mystery, science fiction, western, romance, thriller, and horror. Think mass-market paperback. Genre fiction typically does not have as much character development as literary fiction and is read for entertainment, escapism, and plot, whereas literary fiction explores themes common to the human condition and uses symbolism and other literary devices to convey the authors viewpoint on his or her chosen themes. Literary fiction involves getting into the minds of the characters (or at least the protagonist) and experiencing their relationships with others. The protagonist typically comes to a realization or changes in some way during the course of a literary novel. (The difference in type does not mean that literary writers are better than genre fiction writers, just that they operate differently.) Why Is Literature Important? Works of literature, at their best, provide a kind of blueprint of human society. From the writings of ancient civilizations such as Egypt and China to Greek philosophy and poetry, from the epics of Homer to the plays of William Shakespeare, from Jane Austen and Charlotte Bronte to Maya Angelou, works of literature give insight and context to all the worlds societies. In this way, literature is more than just a historical or cultural artifact; it can serve as an introduction to a new world of experience. But what we consider to be literature can vary from one generation to the next.  For instance, Herman Melvilles 1851 novel Moby Dick  was considered a failure by contemporary reviewers. However, it has since been recognized as a masterpiece and is frequently cited as one of the best works of Western literature for its thematic complexity and use of symbolism. By reading Moby Dick in the present day, we can gain a fuller understanding of literary traditions in Melvilles time.   Debating Literature   Ultimately, we may discover  meaning in literature  by looking at what the author writes or says and how he or she says it. We may interpret and debate an authors message by examining the words he or she chooses in a given novel or work or observing which character or voice serves as the connection to the reader. In academia, this decoding of the  text is often carried out through the use of  literary theory using a mythological, sociological, psychological, historical, or other approaches to better understand the context and depth of a work. Whatever critical paradigm we use to discuss and analyze it, literature is important to us because it speaks to us, it is universal, and it affects us on a deeply personal level.   School Skills Students who study literature and read for pleasure have a higher vocabulary, better reading comprehension, and better communication skills, such as writing ability. Communication skills affect people in every area of their lives, from navigating interpersonal relationships to participating in meetings in the workplace to drafting intraoffice memos or reports. When students analyze literature, they learn to identify cause and effect and are applying critical thinking skills. Without realizing it, they examine the characters psychologically or sociologically. They identify the characters motivations for their actions and see through those actions to any ulterior motives. When planning an essay on a work of literature, students use problem-solving skills to come up with a thesis and follow through on compiling their paper. It takes research skills to dig up evidence for their thesis from the text and scholarly criticism, and it takes organizational skills to present their argument in a coherent, cohesive manner. Empathy and Other Emotions Some studies say that people who read literature have more empathy for others, as literature puts the reader into another persons shoes. Having empathy for others leads people to socialize more effectively, solve conflicts peacefully, collaborate better in the workplace, behave morally, and possibly even become involved in making their community a better place. Other studies note a correlation between readers and empathy but do not find causation. Either way, studies back the need for strong English programs in schools, especially as people spend more and more time looking at screens rather than books. Along with empathy for others, readers can feel a greater connection to humanity and less isolated. Students who read literature can find solace as they realize that others have gone through the same things that they are experiencing or have experienced. This can be a catharsis and relief to them if they feel burdened or alone in their troubles. Quotes About Literature Here are some quotes about literature from literature giants themselves. Robert Louis Stevenson: The difficulty of literature is not to write, but to write what you mean; not to affect your reader, but to affect him precisely as you wish.Jane Austen, Northanger Abbey: The person, be it gentleman or lady, who has not pleasure in a good novel,  must be intolerably stupid.William Shakespeare, Henry VI: â€Å"I’ll call for pen and ink and write my mind.†

Water Chemistry Definition and Properties

Water Chemistry Definition and Properties Of all the molecules in the universe, the one most important to humanity is water: Water Definition Water is a chemical compound consisting of two hydrogen atoms and one oxygen atom. The name water typically refers to the liquid state of the compound. The solid phase is known as ice and gas phase is called steam. Under certain conditions, water also forms a supercritical fluid. Other Names for Water The IUPAC name for water is, actually, water. The alternative name is oxidane. The name oxidane is only used in chemistry as the mononuclear parent hydride to name derivatives of water. Other names for water include: Dihydrogen monoxide or DHMOHydrogen hydroxide (HH or HOH)H2OHydrogen monoxideDihydrogen oxideHydric acidHydrohydroxic acidHydrolHydrogen oxideThe polarized form of water, H OH-, is called hydron hyroxide. The word water comes from the Old English word wà ¦ter  or from the Proto-Germanic watar or German Wasser. All of these words mean water or wet. Important Water Facts Water is the main compound found in living organisms. Approximately 62 percent of the human body is water.In its liquid form, water is transparent and nearly colorless. Large volumes of liquid water and ice are blue. The reason for the blue color is the weak absorption of light at the red end of the visible spectrum.Pure water is flavorless and odorless.About 71 percent of the Earths surface is covered by water. Breaking it down, 96.5 percent of the water in the Earths crust is found in oceans, 1.7 percent in ice caps and glaciers, 1.7 percent in ground water, a small fraction in rivers and lakes, and 0.001 percent in clouds, water vapor, and precipitation.Only about 2.5 percent of the Earths water is fresh water. Nearly all of that water (98.8 percent) is in ice and ground water.Water is the third most abundant molecule in the universe, after hydrogen gas (H2) and carbon monoxide (CO).The chemical bonds between hydrogen and oxygen atoms in a water molecule are polar covalent bonds. Water readily forms hydrogen bonds with other water molecules. One water molecule may participate in a maximum of four hydrogen bonds with other species. Water has an extraordinarily high specific heat capacity [4.1814 J/(g ·K) at 25  Ã‚ °C] and also a high heat of vaporization [40.65  kJ/mol or 2257  kJ/kg at the normal boiling point]. Both of these properties are a result of hydrogen bonding between neighboring water molecules.Water is nearly transparent to visible light and the regions of the ultraviolet and infrared spectrum near the visible range. The molecule absorbs infrared light, ultraviolet light, and microwave radiation.Water is an excellent solvent because of its polarity and high dielectric constant. Polar and ionic substances dissolve well in water, including acids, alcohols, and many salts.Water displays capillary action because of its strong adhesive and cohesive forces.Hydrogen bonding between water molecules also gives it high surface tension. This is the reason why small animals and insects can walk on water.Pure water is an electrical insulator. However, even deionized water contains ions because water unde rgoes auto-ionization. Most water contains trace amounts of solute. Often the solute is salt, which dissociates into ions and increases the conductivity of water. The density of water is about 1 gram per cubic centimeter. Regular ice is less dense than water and floats on it. Very few other substances exhibit this behavior. Paraffin and silica are other examples of substances that form lighter solids than liquids.The molar mass of water is  18.01528  g/mol.The melting point of water is  0.00  Ã‚ °C (32.00  Ã‚ °F; 273.15  K). Note the melting and freezing points of water may be different from each other. Water readily undergoes supercooling. It can remain in liquid state well below its melting point.The boiling point of water is  99.98  Ã‚ °C (211.96  Ã‚ °F; 373.13  K).Water is amphoteric. In other words, it can act as both and acid and as a base. References Braun, Charles L.; Smirnov, Sergei N. (1993-08-01). Why is water blue?. Journal of Chemical Education. 70 (8): 612.  Gleick, P.H., ed. (1993). Water in Crisis: A Guide to the Worlds Freshwater Resources. Oxford University Press.Water in Linstrom, Peter J.; Mallard, William G. (eds.); NIST Chemistry WebBook, NIST Standard Reference Database Number 69, National Institute of Standards and Technology, Gaithersburg (MD).

Mathematical Expressions and Order of Operations Speech or Presentation

Mathematical Expressions and Order of Operations - Speech or Presentation Example What is the growth rate of its real GDP? Assume that population is 100 in year 1 and 102 in year 2. What is the growth rate of GDP per capita? 11. Key Question If the CPI was 110 last year and is 121 this year, what is this year’s rate of inflation? What is the â€Å"rule of 70†? How long would it take for the price level to double if inflation persisted at (a) 2, (b) 5, and (c) 10 percent per year? 2. Key Question Graph the accompanying demand data, and then use the midpoint formula for Ed to determine price elasticity of demand for each of the four possible $1 price changes. What can you conclude about the relationship between the slope of a curve and its elasticity? Explain in a nontechnical way why demand is elastic in the northwest segment of the demand curve and inelastic in the southeast segment. The price elasticity of demand is unity. Below the equilibrium point, which denoted a point of no profit no loss between the sales and demand, an increase in demand would cause a fall in price, thereby resulting in a producer surplus. As such, more goods are produced and the low price results in decreased profits. In the case of the region above the equilibrium point, an increase in price would require the production of less goods. Therefore, for a quantity of goods sold, the profit margin would be greater. Hence, the demand curve is considered to be elastic in this region. 7. Key Question A firm has fixed costs of $60 and variable costs as indicated in the table on the following page. Complete the table and check your calculations by referring to question 4 at the end of Chapter 23. b. Graph AFC, AVC, ATC, and MC. Explain the derivation and shape of each of these four curves and their relationships to one another. Specifically, explain in nontechnical terms why the MC curve intersects both the AVC and the ATC curves at their minimum

Price Differences Associated with Quality Essay

Price Differences Associated with Quality - Essay Example This paper will critically analyze the price differences associated with quality by giving a specific focus on imperfect competition and price differences. Effects of grade quality on demand According to an observation, â€Å"grade quality is the distinguishing feature or grade of the product in appearance, performance, life, reliability, taste, odor, and maintainability etc; these are generally called as quality characteristics† (Charantimath, 1). The grade quality or quality characteristics can have a great influence on the demand of a product because quality and price are the major determinants of a product’s market demand. Economic theories state that a change in quality can make a shift in the demand curve. When two identical products with different quality levels are available in the market at the same price, consumers would buy the product having superior quality. To illustrate, demand for Giordano’s pizza is greater than that of Papa John’s at a gi ven price. It happens because consumers believe that Giordano’s pizza has higher quality and therefore it would better satisfy their needs than Papa John’s pizza would do. ... It is observed that modern people are able to determine their needs precisely; hence, they can accurately identify product quality characteristics that are necessary to serve those needs. It is obvious that improved quality characteristics may better serve an individual’s needs. In other words, a consumer would get greater level of utility from a product with higher grade quality. Generally, a consumer always tries to acquire increased utility with minimum amount of money. In short, it can be stated that a product with higher grade quality will have increased market demand or demand is positively affected by grade quality. Referring to the law of demand, it is clear that the price of a product is directly proportional to its market demand. As discussed earlier, a product with higher grade quality will have a high level of market demand which in turn leads to an increase in its price. Maintenance of quality-price relationship is necessary for stabilizing an economy. To illustra te, majority of the agricultural products have predetermined grade quality standards and hence their price considerably varies in accordance with grade quality changes. Agricultural yields with a lower quality are paid minimum prices while marketers are ready to pay higher for high quality agricultural yields (â€Å"Grain marketing plans for farmers†). However, the law of diminishing marginal utility is also applicable to quality-price relationship. The law states that utility derived from the consumption of a product diminishes with each unit of the same product additionally consumed. Hence, a product’s price will not be increased beyond a certain level if a person continuously consumes a

Columbian Exchange Essay Example for Free

Columbian Exchange Essay The term Columbian Exchange refers to the large-scale exchange of animals, plants, goods, diseases and people between the Old and New Worlds. This event is one of the more significant events of all-time as it marks the beginning of the modern era of history. Not only were Native Americans greatly impacted by the Columbian Exchange as it brought them devastation and catastrophe, but the Europeans were also affected as they benefited from the precious metals and agriculture they received. This exchange helps to explain why Europe was able to rise, prosper and go on to become a super power. The devastation of the Natives led to a great demand for labor which was met with the enslavement of approximately 12 million Africans over a 400 year period. While Africans were being sold as slaves and the Native Americans were being decimated by diseases introduced to them from the Old World, European nations took advantage of the depopulation and weakening of various cultures and more than likely had an easier time conquering this New World because of the diseases they spread. The exchange of foods and spices to Europe introduced foods like potatoes, tomatoes, and maize which became staples in European diet. These foods helped improve nourishment and vitamin intake and in turn led to an overall higher level of health amongst European people. â€Å"..This happened in no place that we could learn, but where we had been†(Thomas Hariot, 1589). The transfer of disease from the Old World significantly affected the Native Americans of the New World. For one, Native Americans began to become so desperate for a remedy that they began to convert from their cultural beliefs to Christianity as they believed that would bring an end to the disease as is evident in this quote; â€Å"†¦Some of the [Indian] Counselors were of the opinion, that by embracing Christianity the contagion would cease†. (2) Conversions to Christianity of course did little to curve the debilitating effects of disease on the Native American people as their population continued to drop at an alarming rate. Around 90% of the Native Population was depleted within a century and a half after the discovery of the New World by Christopher Columbus in 1492.(Faragher, 37) The ravaging of these Native American people by diseases does much to explain the incredible success of the Spanish as they conquered the Aztecs and later on the Inca civilization of the Andes, and Europe’s rather quick rise to success overall. It basically paved the way for the conversion and destruction of Native American traditions and culture. 1. John Mack Faragher, Out of Many ( New Jersey: Pearson, 2012), 37

Captain Murderer Essay -- English Literature

Captain Murderer Captain Murderer was written in the 1800’s by Charles Dickens. In this essay I intend to write about exploring character structure, language, social content and themes. Captain Murderer was described as an evil character by the narrator. His position in society was great he was let into the best of parties. ‘The first diabolical character who intruded himself on my peaceful youth was a certain Captain Murderer’ The word diabolical comes from the Latin word Diablo which means devil. He was let into the best of parties and a desirable husband. Charles Dickens introduces Captain Murderer successfully as an evil character by the language he uses. He marries people who have a lot of money because after he kills them he inherits their money. Captain Murderer has a habit of killing his wives who have a lot of money. Charles Dickens shows the reader the ritual that Captain Murderer undertakes with each new wife. These actions are typical of a serial killer. He first takes them out on dates in a coach and six and marries them in a coach and twelve. ‘He made love in a coach and six, and married in a coach and twelve’ He then has his teeth filed sharp, a month and a day before the murder. He then tells her to make a pastry of a pie, if she doesn’t know how to make one he then teaches her. She asks him what is the filling to be. ‘Dear Captain Murderer I see no meat’ He replies ‘Look in the glass’ He chops of her head and puts her in the pie, he salts her, peppers her, and sends it to the bakers then eats it and picks the bones. Captain Murderer follows the structure of a children’s story. This is interesting as the original idea came from Charles Dickens nurse who would... ...uses language we no longer use. E.g. diabolical, matrimony and immense. This shows that the story was written in the 1800’s. Charles Dickens successfully uses language to show that the story was written a long time ago. The theme of this story is based on a murderer who follows his own ritual to kill and eat his wives. And then one sister of twins sacrifices her life for revenge. ‘Before she rolled out the paste she had taken a deadly poison of a most awful character.’ The twin is not a murderer, we feel that Captain Murderers death has been justified. Charles Dickens successfully show the reader the moral of the story instantly at the brink of revenge with a typical children’s story moral that good wins over evil. Dickens uses various details from this fairy tale genre to create this dark tale .however it is not simply a strong fairy tale.

Telstra SWOT Analysis

Telstra, originally Telecom Australia was established in 1901 by the Postmaster Generals Department to manage all domestic phone services. Telecom Australia continued to be operated by the Postmaster Generals Department until 1975. In 1989, Telecom Australia became the official Telecommunications Corporations for all domestic and international telephone services. On the 1st of July 1995 Telecom Australia changed their name to Telstra for the purpose of differentiation from other global telecommunications companies.Telephony, broadband, hosting, directory and pay TV services. The company also provides ICT services to small and medium corporations, large organizations and government. It offers internet services, value added services and content services under the brand BigPond (bigpond. com). The company offers FOXTEL pay TV through its network. Its advertising and information services including White Pages, Yellow Pages, Trading Post, whereis and City search are offered through wholly owned subsidiary, Sensis.It also offers wholesale services to other carriers, carriage service providers and internet service providers. The â€Å"Telstra Corporation Limited† (Telstra) is the primary telecommunications supplier of Australia and the southern Pacific region. Telstra have spent 4 years of preparation, 2 years of project implementation and over $1. 5 Billion AU to design, build and provide a fully national IP network. This fully integrated network is known as the Telstra Next IP & Next G networks (Next networks).The business drivers for Telstra to implement the Next networks has come from Governments, large Enterprises and small businesses and their need for a standard fully integrated, more scalable, more reliable, better performing and more secure platform that connects technologies and business practise. Telstra recognised this need and have made a multibillion dollar investment to transform the already offered networks into the Next networks to enable them to support applications that will work through fixed lines and wireless networks across the whole of Australia.This flexible capability is known as â€Å"Next Dimension Telstra Corporation is one of the leading telecommunications company in Australia. The company offers mobile and fixed telephony, broadband, hosting, directory and pay TV services. It also provides information communications and technology (ICT) services to small and medium corporations, large organizations and government. The company primarily operates in Australia.It is headquartered in Victoria, Australia and employs about 45,220 people. The company recorded revenues of A$25,029 million ($22,080. 3 million) during the financial year ended June 2010 (FY2010), a decrease of 2. 3% over 2009. The operating profit of the company was A$6,501 million ($5,735. 1 million) in FY2010, a decrease of 0. 9% over 2009. Its net profit was A$3,940 million ($3,475. 8 million) in FY2010, a decrease of 3. 3% over 2009.

Good Communication Drives Superior Financial Performance Essay

According to Watson Wyatt’s 2009-2010 Communication ROI Study, businesses that communicate with courage, innovation and discipline, particularly in tough economic times, are more successful at engaging employees and achieving desired business results. â€Å"Effective internal communication can keep employees engaged in the business and help companies retain key talent, provide consistent value to customers, and deliver superior financial performance to shareholders,† said the study, which included 328 organizations across the world. Watson Wyatt’s newest communications study, like its other ones, found that businesses that communicate effectively with their employees are also the top financial performers. A key finding of the study was that companies that are highly effective communicators had 47 percent higher total return to shareholders over the last five years, compared to firms that are the least-effective communicators. According to the study, the best companies invest in helping leaders and managers communicate with their employees. While the study points out that only three out of 10 organizations are training managers to deal openly with resistance to change, highly effective communicators are more than three times as likely to do this compared to the least-effective communicators. A survey developed by Accountemps ®, a Robert Half Company, points out another reason why good communication equals good business. The survey found that better and more frequent communication with staff members is perhaps the best way to raise employee morale. The survey was conducted by an independent research firm in 2008 and is based on interviews with 150 senior executives from the nation’s 1,000 largest companies. Nearly half of executives who participated in the survey said better communication is the best remedy for low morale. According to the survey, the absence of open and honest communication with staff tops the list of management missteps that can wear down employee morale.

Rising Sun Essays - Fiction, Culture, Literature, Neo-noir

Rising Sun Essays - Fiction, Culture, Literature, Neo-noir Rising Sun I read the novel Rising Sun by Michael Crichton. The story is about the grand opening of the Nakamoto Tower in Los Angeles, the new American headquarters of a Japanese corporation. On the night of the opening a young girl was killed on the forty-sixth floor, one story above the floor of the party. The Japanese liaison, Lieutenant Peter James Smith, was called to help the investigation begin, as the Japanese businessmen tried to stall the police. Though the story is about a homicide investigation, the underlying theme is one of business deals, both corrupt and proper. Throughout the book the reader is taken though the way of Japanese business, and quickly learns the differences between American companies and the Japanese even today. Rising Sun shows examples of the Japanese persuasion in almost all aspects of typical American life. The Japanese motto Business is war comes into affect throughout the story, and is shown in their maneuvers to outwit the police. The businessmen of Nakamoto Tower know that the murder was recorded on their surveillance cameras, so they switch the tapes before the police have an opportunity to look at them themselves. Then, with technology years ahead of the Americans, they alter the video to transform the identity of the murderer. They care not for the truth to be found, and they only work to hide the murder from the public. The fear of a scandal that would topple the Nakamoto Corporation is enough to make the Japanese do whatever it takes to prevent the public from knowing of the murder. The book also discusses the loss of basic industries to Japan. The decline of American business became apparent even to Congress, who would move to stop the sale of business to the Japanese. The American approach to business is entirely different than the Japanese approach. American companies are compelled to show profits every few months, while the Japanese dont care for the short-term business at all. Often, they create their products and sell them below cost, a practice known as dumping. While dumping is illegal under American and international law, the Japanese continue to do it, but only in America. They might lose money at first, but after a few years, they can refine their products and actually make them at a lower cost. By then the Japanese businesses have taken control of the market, without fear of American retaliation for their unlawful tactics. American government has provided an open market in its business. We have laws that prevent monopolies by American owners, but we welcome foreign investors without much worry. Other countries, which Americans do business with, have provided open markets, including the Japanese. But while the Japanese claim to have an open market, they play by their own rules. They dont sell their companies to Americans, but continue to buy ours. They force Americans to license their technology to Japanese companies before they can sell in their country. Japan takes eight years to give Americans a patent, and in the meantime the Japanese create a superior version of the same product after scrutinizing and perfecting our would-be-patented inventions. While other European countries play with a tit-for-tat strategy, Americans do nothing to prevent the Japanese from making use of their same illicit approaches over and over. America is afraid to upset the Japanese because we want to keep them as an ally of ours against Russia. At this point, two economies are too tightly intertwined for America and Japan to not come together in business. All this is proven through the telling of the story by the author. He talks of the loss of American business to the Japanese as almost tragic. The author, Michael Crichton, makes the point that it is time for Americans to take hold of their businesses in the industries we can still control. We need to realize that if we sell all of our companies to one nation, soon that nation will be able to control our control at will. If they are the sole creator of certain items, we will most certainly become dependant on them. He suggests that the Japanese ware good at what they do, but do not care to be fair. Crichton explains

Ready, Set, Write!

Ready, Set, Write! Ready, Set, Write! Ready, Set, Write! By Erin One of the biggest problems people have with writing is getting started. A blank page (or computer screen) can be intimidating, but prewriting is a great way to overcome that intimidation. Here are some prewriting activities to help get the words flowing out of your brain and onto the page: Listing: Listing is one of the easiest things you can do to get the ideas moving. Assuming that you have a topic, just write down the topic and jot down any ideas that come to mind. Dont judge or censor ideas; just write them down. You can censor later! If you have a large or broad topic, listing can be a good way to break it down into categories or narrow the topic if necessary. Mapping: For the visually-minded, a concept map or web can be a great way to organize a jumble of ideas into something that makes sense. A concept map helps show relationships between ideas. Freewriting: Freewriting is one of my favorite ways to get the creative juices flowing. Give yourself a topic and a time limit (5 or 10 minutes usually works) and just write whatever comes into your head. Dont pay any attention to spelling or grammarjust write. When youre done, go back and pull out whatever ideas seem most useful. Freewriting is also a great way to get yourself unstuck when youve already begun but dont know where to go next. Prewriting works no matter what kind of writing youre doing. Just grab a piece of paper and a pen and go! Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the General category, check our popular posts, or choose a related post below:15 Terms for Those Who Tell the Future30 Baseball IdiomsThrew and Through

Capstone Essay Example | Topics and Well Written Essays - 2000 words - 2

Capstone - Essay Example The company operations are segmented in to three; US domestic package, International package and supply chain and freight (UPS, 2013). The supply chain and freight operations offers freight forwarding and logistics services, customs brokerage, supply chain design and management and consulting services to more than 195 countries across the world. Accordingly, UPS has diversified its services to billing technologies, payment solutions and risk mitigation services. The company operates more than 100,000 fleets of package delivery cars, tractors and more than 30,000 containers in airfreight transport. The competitors are United States Postal service, DHL international and FedEx (Magretta 2012). UPS mission, vision, and primary stakeholders UPS mission statement seeks to grow business through meeting the logistic needs of the clients and offering excellent services in all business operations. The company aims at maintaining strong financial position thus offering long-term impressive retu rns to the shareowners (Henry, 2008). Accordingly, the company is geared at inspiring its people and business partners through offering opportunities for personal growth and development. In addition, it is the aspiration of the company to lead by example in being responsible and sustainable company in making the difference in communities through social responsibility initiatives. Some of the UPS’s shared beliefs include integrity in its operations, innovation and creativity and teamwork. Accordingly, UPS is committed to quality and efficiency in the pursuit of excellence and safety of its people and business partners (Magretta 2012). The company is committed to continued environmental stewardship and social responsibility initiatives. UPS has a slogan that asserts; â€Å"what can Brown do for you† thus emphasizing that the company is capable of providing services to everyone across the world and to any address. UPS five forces of competition analysis Michael Porterâ₠¬â„¢s five forces of competition can be used to analyze the competitive strength and position of UPS in the market (Faarup, 2010). The first force is the threat of new entrants in to the market. In this case, the threat of new entrants in the global package delivery business is low due to the large economies of scale of the existing players such as DHL international, UPS and United States Postal service. In addition, large capital outlay is needed to establish operations through purchase of aircrafts, lorries, cars and hiring of personnel. Trade tariffs and international regulations have also made it difficult for other companies to enter in to the market. The second force of competition is the bargaining power of suppliers such as providers of fuel, business partners and trade unions. In this case, the bargaining power of suppliers is high due to demand for better salaries, rising fuel costs and providers of envelops and boxes who demand better prices for their services (Magretta 2 012). The third force of competition is the bargaining power of buyers. In this case, the buyers have moderate bargaining power due to high brand recognition, high brand loyalty and high switching costs (Henry, 2008). The fourth competitive force is the threat of substitutes in the global market. The threat of substitutes in the market is low since no real substitutes of airfreight and the company has diversified its services to offer integrated global shipping network (Faarup, 2010). In addition, UPS has controlled the threat of sub