Information Technology Is a Competitive Tool in an Evolving Literature review

Information Technology Is a Competitive Tool in an Evolving Hospitality Industry - Literature review Example To demonstrate this reality some of the instances of on-site applications of IT in hospitality firms comprise the implementations of physical devices for instance hotel information kiosks, department store touch screen displays, and self departure counters at hospitality firm. As well, on-site applications are less data based than on-site applications. In this scenario, some of the instances of off-site applications can be online transaction web sites and automated telephone systems (Schrier et al., 2010; Dabholkar & Bagozzi, 2002). According to (Hotelmule, 2010), in the past few years, the use of IT in the hospitality industry has increased extremely. Though, this travel has not for all time been without problems, but it has turned out to be obvious that information technology is currently a vital competitive tool in the hospitality industry (Hotelmule, 2010). According to (Branca et al., 2002), improving service quality and enhancing efficiency are the critical functions of informa tion technology in the hospitality industry. ... Moreover, a lot of researches such as (DiPietro & Wang, 2010; Cho & Olsen, 1998; Nyheim et al., 2004) discuss the role of information technology in strategy building and gaining competitive edge. According to their viewpoints, the information technology has turned into a vital strategic tool for hospitality firms for the reason that it helps them improve their organizational efficiency and strategic competitiveness. Thus, there is an increasing importance of the function that is performed by the information technology in improving a hospitality firms’ competitive edge, and as a result playing a significant role in the success of the hospitality firm. In point of fact, the use of information technology in the hospitality industry has been increasing at a rate quicker than at any other time in the past (DiPietro & Wang, 2010; Cho & Olsen, 1998; Nyheim et al., 2004). One reason of this increase could be the adoption of modern technologies by the younger generations as they became well aware of the usage of IT, thus they want to carry that into their accommodation, lodging and dining experiences. In addition, the decisions regarding the acceptance and implementation of new technology or IT supported systems have become a great deal more critical and as a result the majority of hospitality firms have started to transform their corporate or organization environment in order to upgrade roles and responsibilities for instance building a IT department, hiring technology experts, or a chief information/technology executive to watch over IT related decisions. In the hospitality industry, the implementation of information is vital for a wide variety of purposes. In this scenario, the basic purpose is to more efficiently use technology to

PEST analysis for the iphone in the UK( just Social and Technological Essay

PEST analysis for the iphone in the UK( just Social and Technological part) - Essay Example One of the company’s products that are highly demanded in the market is iphone. This paper will discuss the technological and social factors and how they affect the demand of the product in the UK market The young people make the largest market segment in UK. These are people with a disposable income which they are willing to spend on high quality products in the market. Having an iPhone is currently being considered as a social symbol. The current generation has a perception that owning one of these phones is an indication that one belongs to a higher social class (Meek, Meek, & Chartered Institute of Marketing 2003). Therefore, young people across the UK are working hard in order to ensure that they get hold of this gadget. This has played a significant role in increasing the demand for the product in the market. The design and the quality of iPhone make it ideal for majority of the UK population. The local population believes that Apple Company produces high quality products which meet the demand of the current generation. As a result, people are willing to go to any extent in order to purchase the product. Moreover, the innovative nature of the company makes the customer more eager to wait for the next product (Nykiel 2003). However, iPhone has been able to satisfy the interests of very many customers in the UK. Therefore, the demand for the phone continues to rise each day. Apple Inc has been using various media in order to reach the target market. Currently, it has shifted towards social media in order to reach its customers across the country. The social media platforms have given an opportunity for the company to communicate directly with the customers (Pogue 2010). As a result, the customers are able to raise their grievances concerning the company’s product. Therefore, the issues are addressed before they get out of hand. This has been instrumental in developing a very close customer relationship (Lancaster &